That’s because it was known as BB&T – standing for Branch Banking and Trust Company, a name dating back to the start of the 20 th century – until December 2019, when it was rebranded after merging with SunTrust Banks. Footprint makes packaging alternatives to plasticīeginning with making high-quality paper straws that are now supplied to Whole Foods, it has gone on to create yoghurt cups, microwaveable meal bowls, disposable utensils, meat trays and rings for cans.įootprint hopes its products – which are compostable, biodegradable, recyclable and free of harmful chemicals – will make it easy for companies to stop using single-use plastic.Īs part of its role as Super Bowl sustainability partner, it will feature plastic-free foodware products in the “environmental village” of a week-long fan festival in Miami’s Bayfront Park leading up to the game.ĭespite having a history that stretches back to 1872, Truist Financial Corporation is a new name on the banking block. The Arizona-based company designs and manufactures sustainable materials that it believes can be workable alternatives to plastics. With a goal to eliminate 10 million tonnes of plastic from entering the world’s food and oceans using innovation, Footprint has been given the ideal platform to further its message as the Super Bowl’s sustainability partner. New Super Bowl 2020 sponsors Footprint ($5m) “The new reality in American sports is also evident, with gambling sponsors like Caesars Entertainment and Gateway Casinos taking their place on the roster of sponsors.” “While partnerships with ‘traditional’ sponsors like Pepsi and AB InBev dominate the list, signs of innovation can be found – perhaps best highlighted by the deal with Amazon Web Services, a partnership focused on the health and wellbeing of players. “The size of this audience is the key reason behind brand interest in the showpiece, giving them access to the biggest sporting audience for a one-off event. San Francisco 49ers take on Kansas City Chiefs in the 54th Super Bowl (Credit: Flickr/John Martinez Pavliga) He says: “While dogged by a series of scandals in recent years, the audience’s appetite for the sport is undiminished and even a low-scoring Super Bowl like last year still produced an audience of 100 million viewers. Sportcal head of sponsorship Conrad Wiacek believes the profile of brands that want to associate with the NFL and Super Bowl show American football remains in “rude health”. Super Bowl 2020 sponsors show sport remains healthy Here we take a look at the annual showpiece fixture’s sponsorship deals and profile the brands behind these one-off sponsorships. This year, there are five companies that have signed deals worth a combined $16.5m with the Miami Super Bowl Host Committee – rather than the league – to make their NFL debut on the biggest stage of all. The 54 th instalment of the NFL showpiece event pits Kansas City Chiefs against the San Francisco 49ers at the Hard Rock Stadium, in Miami, on Sunday (2 February).įilling up advertising space on the pitchside, scoreboard, TV commercials and even the ball will be some of the world’s biggest brands, which have spent more than an estimated $1bn on sponsorship during the 2019-20 season.Īmong the headline names are Bud Light – whose parent company Anheuser-Busch InBev pays $230m annually to promote – PepsiCo, Nike, Amazon, Oakley and Verizon.īut the Super Bowl also provides a one-off promotional opportunity for some brands that don’t have quite the same marketing budgets as those companies. Watched by 100 million people, the Super Bowl is the ultimate platform for brands to push their names out as sponsors – with the 2020 occasion expected to be no different. The 54th Super Bowl will be held at the Hard Rock Stadium, in Miami (Credit: Hard Rock Stadium) Packaging innovator Footprint is the Super Bowl 2020 sustainability partner, while Truist Financial Corporation sponsors the Celebrity Flag Football game
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |